2008 Woodie Awards
FindYourself@Lakeland
New view book revamps Lakeland's image
Dino Mujakovic
Issue date: 9/30/03 Section: News
- Page 1 of 2 next >
As Lakeland College enters another year of educational and entertaining experiences, a main feature has been changed. Students who wish to be a member of Lakeland College in the future, who request informational material, will receive Lakeland's new view book.
In Fall of 2002, the process was started to produce a new image. After involving the marketing company, scheduling photo shoots, and getting the input from students and staff members, the result was finally presented during the Spring of 2003.
Last year's tag line "Reaching Up. Reaching Out" has been changed to "Find Yourself at Lakeland," which has a focus and a consistent look.
As this year's new Director of Admissions Nate Dehne stated, "[The view book] is a showcase piece for any student." It's being used as the introduction to Lakeland College, and it's the first brochure a student will receive when contacting us, says Dehne.
The view book has been produced by the Jacob and Clark Marketing Communications company. Over 3,000 pictures were taken, though only a small amount of them are captured in the book. Through the process, a large number of different groups of students and administrators looked at it, shared their opinion, and gave their input on changes or improvement.
Aproximately 10,000 copies have been produced and submitted to high schools around the Midwest area and to anybody who requested information about Lakeland College.
There were many reasons for the image change. The new theme acknowledges that students come to college and do not know what they want to do with their future. Lakeland College helps them decide on a major and leads them towards their yellow brick road. Another addition is that the publication helps you find your way around campus. Even though it might appear to be a small campus, there is an outrageous amount of information to know when entering.
One great feature included in the view book is the representation of real students and their interests. It will show the prospective students that many members of our community are similar to them.
In Fall of 2002, the process was started to produce a new image. After involving the marketing company, scheduling photo shoots, and getting the input from students and staff members, the result was finally presented during the Spring of 2003.
Last year's tag line "Reaching Up. Reaching Out" has been changed to "Find Yourself at Lakeland," which has a focus and a consistent look.
As this year's new Director of Admissions Nate Dehne stated, "[The view book] is a showcase piece for any student." It's being used as the introduction to Lakeland College, and it's the first brochure a student will receive when contacting us, says Dehne.
The view book has been produced by the Jacob and Clark Marketing Communications company. Over 3,000 pictures were taken, though only a small amount of them are captured in the book. Through the process, a large number of different groups of students and administrators looked at it, shared their opinion, and gave their input on changes or improvement.
Aproximately 10,000 copies have been produced and submitted to high schools around the Midwest area and to anybody who requested information about Lakeland College.
There were many reasons for the image change. The new theme acknowledges that students come to college and do not know what they want to do with their future. Lakeland College helps them decide on a major and leads them towards their yellow brick road. Another addition is that the publication helps you find your way around campus. Even though it might appear to be a small campus, there is an outrageous amount of information to know when entering.
One great feature included in the view book is the representation of real students and their interests. It will show the prospective students that many members of our community are similar to them.