2008 Woodie Awards
Ads become a space of waste
Brian Moser
Issue date: 2/15/07 Section: Fun House
- Page 1 of 2 next >
Advertisers and advertising agencies are always looking for the next big thing or the most creative way to get their products ingrained into the minds of people. Whether it be controversial like the snickers commercial during the Super Bowl or the Cartoon Network ads that Boston thought were bombs, companies are always looking for a way to push the limits.
You may think that every space imaginable to place an advertisement has been discovered, but you are dead wrong. One space has not yet been tapped: the bottom of the urinal.
I know, you are wondering like me why you haven't thought of it first. There is a great reason nobody has thought of it yet. Men, have you ever been relieving yourself in a urinal and looked at the bottom and wondered why they haven't put a Budweiser ad there?
The product is WIZMARK, the interactive urinal communicator. I am not making this up. Check out the website at http://www.wizmark.com/index.html. Interactive urinal communicator? That sounds like a urinal walkie talkie, but I wouldn't bet on that; it would be way too cool then.
Actually, the product has a picture of an advertisement like White Horse Beer and has the ability to play sounds and/or music when a person urinates on it. That is where the interactive part comes in.
Therefore, when a person goes into a bathroom, they will unzip their pants, start urinating, and jump back startled from the sounds of the ad, which results in them making a huge mess in the bathroom and on their pants. Well, that is what my reaction would be if I heard sounds coming from the urinal.
Like every man, I have the defensive reaction when my private area is in danger. Ladies, if you don't know about this, find the nearest man and pretend to kick him in the crotch. I know that he will definitely lift his leg and turn his body so his manhood is safe.
Hence, when a man is relieving himself and is totally unprepared for the ad that makes sounds, he will go into defensive mode while urinating. This is only second nature to the man, which will override the first nature of urinating.
You may think that every space imaginable to place an advertisement has been discovered, but you are dead wrong. One space has not yet been tapped: the bottom of the urinal.
I know, you are wondering like me why you haven't thought of it first. There is a great reason nobody has thought of it yet. Men, have you ever been relieving yourself in a urinal and looked at the bottom and wondered why they haven't put a Budweiser ad there?
The product is WIZMARK, the interactive urinal communicator. I am not making this up. Check out the website at http://www.wizmark.com/index.html. Interactive urinal communicator? That sounds like a urinal walkie talkie, but I wouldn't bet on that; it would be way too cool then.
Actually, the product has a picture of an advertisement like White Horse Beer and has the ability to play sounds and/or music when a person urinates on it. That is where the interactive part comes in.
Therefore, when a person goes into a bathroom, they will unzip their pants, start urinating, and jump back startled from the sounds of the ad, which results in them making a huge mess in the bathroom and on their pants. Well, that is what my reaction would be if I heard sounds coming from the urinal.
Like every man, I have the defensive reaction when my private area is in danger. Ladies, if you don't know about this, find the nearest man and pretend to kick him in the crotch. I know that he will definitely lift his leg and turn his body so his manhood is safe.
Hence, when a man is relieving himself and is totally unprepared for the ad that makes sounds, he will go into defensive mode while urinating. This is only second nature to the man, which will override the first nature of urinating.
Be the first to comment on this story